With a vision to make healthy living a lifestyle choice, The Green Snack Co. embarked on a journey to create the perfect healthy but binge worthy snack. With a goal to make healthy living a lifestyle choice rather than a fad, HOWL took up the responsibility to amplify and turn their delicious dream into a reality.
The biggest challenge for HOWL was to combat the widespread idea labeling terms like ‘snacking’ and ‘binging’ as negative. In a campaign ideated and conceptualised by HOWL, The Green Snack Co. would appropriate these exact words, to debunk it.
Why eat like a lady, when you can binge like a woman?
Why eat a handful, when you can eat a hand full?