We regulated Geographical bifurcation of budgets. And over time, we short-listed 10 interest sets that gave
the maximum number of quality results & focused on only these target audiences for all cities.
Statics, Carousels & Short-Videos with varied messaging were disseminated across different channels
for benchmarking & selecting which channels would give us lowest cost/click & cost/install.
We targeted Google as our Primary channel for Quantity of installs & META as the regulator of Quality Installs as these were specific Interest & Communication led Users. So, the cost/install is maintained using Google UAC Campaigns & Funnel Quality was maintained by META Campaigns.
Cost per 1000 Impressions was reduced by 157%, broadening our
A/B Testing of different messaging helped us understand that ‘Setting up online shop POS system’ & ‘Easy billing options’ interested more users with a CTR of around 4-5%.
We brought down the
Cost Per Install between
₹75 to ₹80 , while scaling our Signed-up User Base by 86%.